A Survival Guide for Puffers Jackets

Wash gently.

Dry with dryer balls.

Store properly.

Fix small tears before your feathers stage a mass exit. And between washes? Truly has you covered.

Your puffer jacket has seen things. Coffee at 7am. Rain that came from nowhere. The bottom of a cupboard for approximately six months. And yet — every single winter — it shows back up, ready to keep you warm and looking like you’ve got your life together.
It works hard for you. The least you can do is look after it.

Start with the label

Before you toss it in with your gym socks and that towel you’ve been avoiding, check the care label. Most puffers handle a gentle cold wash just fine — but harsh detergents and fabric softeners are basically their kryptonite. Go gentle. It’s not a rugby jersey.

Don’t skip the dryer balls

The drying stage is where most puffers go to die. Dragged out of the machine, limp and sad, never quite the same again. The fix? Low heat, plus a couple of dryer balls tossed in with it. They bounce around, break up the clumps, and bring the fluff back to life. Your jacket should come out looking full and fluffy — not like a sad pancake.

Treat stains between washes

Here’s the thing: you don’t need to throw your puffer in the wash every time something lands on it. A full wash cycle takes a toll — and in the colder months, your jacket barely gets a day off.

That’s where Truly comes in.
Spot a coffee splash? A sauce situation? A mystery mark from Saturday night? Reach for Truly. Our dry-cleaner-approved formula is designed to lift stains and neutralise odours without damaging the fabric — so your puffer keeps working hard all season, without going through the rinse cycle every week.

Between washes, Truly keeps it fresh. Simple as that.

Give it room to breathe

When winter finally ends (if it ends), resist the urge to squash your jacket into the back of a cupboard. Puffers need space. Compressed filling loses its loft over time, and a flat puffer is a sad puffer. Store it loosely, somewhere it can actually breathe.

Deal with small tears immediately

A tiny tear sounds like a minor problem — until it isn’t. Feathers have absolutely no loyalty. They will escape at the first opportunity, and a small hole becomes a large one faster than you’d think. Patch it early. Your jacket will thank you.

A well-loved puffer stays warm, fluffy, and genuinely useful for years. Treat it right during the season — and keep Truly on hand for everything that happens in between.