Truly isn’t designed to be a disposable supermarket spray — it’s a professional-grade stain and odour treatment developed by dry cleaners.
The bone agitator is a once-off purchase. It won’t break, wear down, or blunt over time, which means it performs consistently for years. It’s genuinely unmatched.
Truly also isn’t made in Australia simply to meet a price point, and it isn’t filled with water to bulk out the bottle. It’s highly concentrated, purpose-made, and priced based on performance — not volume.
When you compare that to the average cost of dry cleaning (around $40 per visit), Truly often pays for itself after just one or two uses, particularly for makeup transfer, fake tan, perspiration, and everyday spills.
At its core, Truly is about protecting the clothes you love and reducing repeat dry-cleaning bills — not offering a quick, throwaway solution.