WHOLESALE

The product your customers are already looking for.

Truly. is the premium Australian stain and odour remover that sells itself — because it genuinely works. Born from a dry-cleaning laundry room and a family kitchen, it's the product real people reach for when other products let them down.

WHY STOCK TRULY.

Truly. was designed to stand out — in homes, in laundry rooms, and on retail shelves. Here's why stockists choose us:

Premium presentation — the packaging is gift-worthy. Customers pick it up and don't put it down.

Proven results — 4.91 stars across 34+ verified reviews. Your customers will trust it before they've even tried it.

High repurchase rate — once customers use it, they come back. Subscription sales are growing month on month.

Compact, high-margin SKU — small footprint, strong price point, excellent margin potential.

Australian made + owned — a genuine point of difference your customers will feel good about supporting.

Eco-conscious formula — paraben, peroxide, phosphate, SLS and palm oil free. Safe for the whole family.

Active social following — we drive organic discovery through Instagram and TikTok, so customers may already know us when they find you.

WHAT OUR CUSTOMERS SAY

"The packaging is better than a Hermès bag. I can't bring myself to throw it away." — Kristina W., verified customer

"It has paid for itself multiple times over. A must-have for every household." — J.B., verified customer

"I managed to get bolognese sauce out of my brand new white cotton dress. It disappeared before my eyes." — Katie L., verified customer

WHO WE PARTNER WITH

We work with retailers whose customers value quality, provenance and performance. If that sounds like yours, we'd love to talk.

Our stockists include gift boutiques, homewares stores, children's and baby retailers, hair salons, eco and organic lifestyle stores, dry cleaners, and specialty lifestyle retailers. If your customers care about how their home looks and how their clothes feel — Truly. belongs on your shelves.

LET'S WORK TOGETHER

We'd love to welcome you as a Truly. stockist. We offer competitive wholesale pricing, flexible minimum opening orders, and genuine support for new retail partners.

To start a conversation, fill in the form below or email us directly at gday@trulyco.com.au with the subject line Wholesale Enquiry.

We'll be in touch within 2 business days.