Free standard shipping for orders over $99 in Australia

Foundation · Lipstick · Mascara · Blush · Concealer

For make-up
mishaps.

Foundation on the collar. Lipstick on the sleeve. Mascara on the pillowcase. Make-up stains are the sneakiest — and Truly is the only thing that truly shifts them. Keep a Truly Mini in every bag.

Shop Truly.
Australian Made Dry-Cleaner Approved Refill Pouches Available
★★★★★ 4.93 ★ Average · 94 Verified Reviews

Every make-up stain. Every surface.

Clothing
Shirt Collars
Pillowcases
Towels
Upholstery
Linen
Silk
Cotton
For make-up mishaps.
Truly. Stain + Odour Remover
The practical accessory.
Truly. Stain + Odour Remover
Handbag essential.
Truly. Stain + Odour Remover

Three steps. Done.

No soaking, no scrubbing, no dry-cleaning bill.

1

Spray

Apply Truly directly to the make-up mark — foundation collar, lipstick smear, mascara spot.

2

Wait

30 seconds. The professional formula lifts oil-based make-up and pigments from the fabric fibres. Using the bone agitation tool, gently agitate the stain.

3

Rinse

Either wash as normal or blot with a clean cloth. The stain lifts — odour gone too.

Watch Truly work.

See the professional formula lift make-up stains — and how to get the most out of every spray with the bone agitation tool.

As seen on social

Truly in the wild.

Real results, real life. See how Truly handles make-up stains on clothing and upholstery — without the drama.

How to use

Spray. Agitate. Done.

Get the most from Truly with the bone agitation tool — spray directly onto the stain, agitate gently, then rinse or blot clean.

Truly works.
Ask anyone.

★★★★★

"Worked really well removing the stubborn stain that was on my clothing. So impressed."

Maria — Verified Buyer

Verified Buyer · trulyco.com.au

★★★★★

"Absolutely love this product! I've used it on so many stains and it works phenomenally. I'm so impressed with this product, it's truly exceeded all my expectations."

Vienna — Verified Buyer

Verified Buyer · trulyco.com.au

★★★★★

"I've tried countless laundry products that never live up to their promises. Truly has finally broken the spell! It is fabulous."

Imi — Verified Buyer

Verified Buyer · trulyco.com.au

Find your Truly.

The Duo Kit, the 900ml Deep Pour refill, or the Truly Mini for on-the-go. Your call.

Best Seller

The Duo Kit

300ml spray bottle + professional agitator boning tool. Tackle tough stains with dry-cleaner precision, at home.

Pairs with the Deep Pour 900ml refill

$65.00 AUD

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Best Value

The Deep Pour

900ml refill pouch. When you find something that works, stock up. Free shipping on orders over $99.

900ml refill pouch · Refills your Duo Kit bottle

$85.00 AUD

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On The Go

Truly Mini

Pocket-sized. Handbag-ready. The same professional formula, wherever life takes you.

Travel size · Fits any bag

$45.00 AUD

Shop Now

Make-up mishaps.
Truly sorted.

Australian-made. Dry-cleaner approved. Keep the Truly Mini in every bag — your outfits will thank you.

Shop Truly. →

© 2026 Truly Co. All rights reserved. Made in Australia.

🇦🇺 Proudly Australian Made + Owned

  • Truly isn’t designed to be a disposable supermarket spray — it’s a professional-grade stain and odour treatment developed by dry cleaners.

    The bone agitator is a once-off purchase. It won’t break, wear down, or blunt over time, which means it performs consistently for years. It’s genuinely unmatched.

    Truly also isn’t made in Australia simply to meet a price point, and it isn’t filled with water to bulk out the bottle. It’s highly concentrated, purpose-made, and priced based on performance — not volume.

    When you compare that to the average cost of dry cleaning (around $40 per visit), Truly often pays for itself after just one or two uses, particularly for makeup transfer, fake tan, perspiration, and everyday spills.

    At its core, Truly is about protecting the clothes you love and reducing repeat dry-cleaning bills — not offering a quick, throwaway solution.

  • We use Australia Post as our delivery service, $10 for standard shipping under 0.5kg within Australia. Shipping is based on weight.

    Australian customers receive free shipping for orders over $99.

    New Zealand customers receive free shipping for orders over $150.

    International shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.

  • We are a small husband-and-wife team fulfilling orders from Brisbane, Australia. Orders are typically dispatched within 2–4 business days, and you’ll be notified by email once your parcel has shipped. Delivery speeds vary by location, and peak or holiday periods may result in short delays.

  • Our goal is for every customer to be totally satisfied with their purchase. If this isn’t the case, let us know within 30-days of receiving your product and we’ll do our best to work with you to make it right.

  • TRULY. is proudly formulated and manufactured in Brisbane, Australia.

  • TRULY. is safe on most common and delicate fabrics including; cotton, silk, wool and blends. We recommend patch testing on an inconspicuous area of the garment such as the seam.

    When in doubt seek the the advice of a professional and follow the care label instructions.

  • Sweat, coffee, tea, oil, grass, dirt, make-up, organics, food, wine, blood - TRULY. is formulated to tackle life's common stains.

  • The agitator gently lifts stains from fabric without damage. It mimics the professional process of dry cleaning and significantly improves results.

  • Absolutely. TRULY. was formulated to be gentle on delicate fibres while delivering premium results. You can confidently use it on your most loved pieces. Our “How to Use” guide includes expert tips to ensure the best results.

  • Not at all. TRULY. is bleach-free and residue-free, designed to preserve fabric integrity. It won’t cause fading, stiffening, or damage—only restore your garments.

  • Yes, Truly. offers 900ml refill pouches. These are now available on on 1, 2 & 3 month subscription plan.

  • We'd hate to see you go, but we make it easy. Here's how:

    1. Log in to your account — head to trulyco.com.au and click Log in in the top
      right corner OR go to the Subscription Management at the bottom of the page. Enter
      your email and password (or use the magic link sent to your inbox).
    2. Go to Subscription Management — once logged in, navigate to Subscription
      Management (you'll find the link in the website footer, or go directly via My
      Account → Subscriptions).
    3. Select your active subscription — click on the subscription
      you'd like to cancel (e.g. Premium Stain + Odour Remover 300ml — Monthly).
    4. Choose 'Cancel Subscription' — scroll to the bottom of your
      subscription details and select Cancel Subscription. You'll be asked to
      confirm.
    5. Confirm cancellation — follow the prompts to confirm. You'll
      receive a confirmation email once it's done.

    Good to know: You can also skip a delivery or change your
    frequency at any time — no need to cancel entirely. If you're running low or
    stocked up, skipping is your easiest option.

    Need help? Reach out to us at gday@trulyco.com.au and we'll sort it for
    you.