Free standard shipping for orders over $99 in Australia

Red Wine · Clothing · Tablecloths · Couches · Carpets

For pour
decisions.

Red wine at 11pm is not a crisis when you have Truly. Professional-grade stain and odour removal on every surface. Stock up with the 900ml refill pouch — because it will happen again.

Shop Truly.
Australian Made Dry-Cleaner Approved Refill Pouches Available
★★★★★ 4.93 ★ Average · 94 Verified Reviews

Red wine meets its match.

Clothing
Tablecloths
Couches
Carpet
Upholstery
Cushions
Linen
Silk Blends
For pour decisions.
Truly. Stain + Odour Remover
Something the host needs.
Truly. Stain + Odour Remover
Made for cheers.
Truly. Stain + Odour Remover

Three steps. Done.

No soaking, no scrubbing, no dry-cleaning bill.

1

Spray First

Apply Truly directly to the red wine stain before blotting. Don't rub — spray and let it work.

2

30 Seconds

30 seconds – 60 minutes. The longer you leave Truly to work, the better the result. For fresh stains, 30 seconds is enough. For set stains, leave up to 60 minutes.

3

Rinse

Either wash as normal or blot with a clean cloth. The stain lifts — odour gone too.

Watch red wine disappear.

From the couch to the tablecloth — see exactly how Truly lifts red wine stains and eliminates the odour before they set.

How to use

Spray. Wait. Rinse.

The 3-step process that lifts red wine from upholstery, carpet and clothing.

On the couch

Upholstery & carpet.

See Truly tackle red wine on an amber couch — fast, clean, no panic.

Truly works.
Ask anyone.

★★★★★

"My first order arrived and I went straight in for the stained wedding dress from 2011. All stains gone. Unbelievable. I have spent the day walking around the house looking for stained upholstery I can clean because this stuff is MAGIC!"

Jess Bartlett — Verified Buyer

Verified Buyer · trulyco.com.au

★★★★★

"Truly is magic in a spray bottle. I have managed to get rid of stains which I thought were fixed. I'm delighted and have happily recommended Truly to my friends."

Kim Taylor — Verified Buyer

Verified Buyer · trulyco.com.au

★★★★★

"Onto our fifth bottle and Truly continues to be Truly amazing! It has tackled everything we have thrown at it and replaced all other soak/stain/odour treatments in our cupboard."

Sarah — Verified Buyer

Verified Buyer · trulyco.com.au

Find your Truly.

The Duo Kit, the 900ml Deep Pour refill, or the Truly Mini for on-the-go. Your call.

Best Seller

The Duo Kit

300ml spray bottle + professional agitator boning tool. Tackle tough stains with dry-cleaner precision, at home.

Pairs with the Deep Pour 900ml refill

$65.00 AUD

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Best Value

The Deep Pour

900ml refill pouch. When you find something that works, stock up. Free shipping on orders over $99.

900ml refill pouch · Refills your Duo Kit bottle

$85.00 AUD

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On The Go

Truly Mini

Pocket-sized. Handbag-ready. The same professional formula, wherever life takes you.

Travel size · Fits any bag

$45.00 AUD

Shop Now

Red wine on the couch.
Truly on it.

Australian-made. Dry-cleaner approved. Available in a 900ml refill pouch — for the next pour decision.

Shop Truly. →

© 2026 Truly Co. All rights reserved. Made in Australia.

🇦🇺 Proudly Australian Made + Owned

  • Truly isn’t designed to be a disposable supermarket spray — it’s a professional-grade stain and odour treatment developed by dry cleaners.

    The bone agitator is a once-off purchase. It won’t break, wear down, or blunt over time, which means it performs consistently for years. It’s genuinely unmatched.

    Truly also isn’t made in Australia simply to meet a price point, and it isn’t filled with water to bulk out the bottle. It’s highly concentrated, purpose-made, and priced based on performance — not volume.

    When you compare that to the average cost of dry cleaning (around $40 per visit), Truly often pays for itself after just one or two uses, particularly for makeup transfer, fake tan, perspiration, and everyday spills.

    At its core, Truly is about protecting the clothes you love and reducing repeat dry-cleaning bills — not offering a quick, throwaway solution.

  • We use Australia Post as our delivery service, $10 for standard shipping under 0.5kg within Australia. Shipping is based on weight.

    Australian customers receive free shipping for orders over $99.

    New Zealand customers receive free shipping for orders over $150.

    International shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.

  • We are a small husband-and-wife team fulfilling orders from Brisbane, Australia. Orders are typically dispatched within 2–4 business days, and you’ll be notified by email once your parcel has shipped. Delivery speeds vary by location, and peak or holiday periods may result in short delays.

  • Our goal is for every customer to be totally satisfied with their purchase. If this isn’t the case, let us know within 30-days of receiving your product and we’ll do our best to work with you to make it right.

  • TRULY. is proudly formulated and manufactured in Brisbane, Australia.

  • TRULY. is safe on most common and delicate fabrics including; cotton, silk, wool and blends. We recommend patch testing on an inconspicuous area of the garment such as the seam.

    When in doubt seek the the advice of a professional and follow the care label instructions.

  • Sweat, coffee, tea, oil, grass, dirt, make-up, organics, food, wine, blood - TRULY. is formulated to tackle life's common stains.

  • The agitator gently lifts stains from fabric without damage. It mimics the professional process of dry cleaning and significantly improves results.

  • Absolutely. TRULY. was formulated to be gentle on delicate fibres while delivering premium results. You can confidently use it on your most loved pieces. Our “How to Use” guide includes expert tips to ensure the best results.

  • Not at all. TRULY. is bleach-free and residue-free, designed to preserve fabric integrity. It won’t cause fading, stiffening, or damage—only restore your garments.

  • Yes, Truly. offers 900ml refill pouches. These are now available on on 1, 2 & 3 month subscription plan.

  • We'd hate to see you go, but we make it easy. Here's how:

    1. Log in to your account — head to trulyco.com.au and click Log in in the top
      right corner OR go to the Subscription Management at the bottom of the page. Enter
      your email and password (or use the magic link sent to your inbox).
    2. Go to Subscription Management — once logged in, navigate to Subscription
      Management (you'll find the link in the website footer, or go directly via My
      Account → Subscriptions).
    3. Select your active subscription — click on the subscription
      you'd like to cancel (e.g. Premium Stain + Odour Remover 300ml — Monthly).
    4. Choose 'Cancel Subscription' — scroll to the bottom of your
      subscription details and select Cancel Subscription. You'll be asked to
      confirm.
    5. Confirm cancellation — follow the prompts to confirm. You'll
      receive a confirmation email once it's done.

    Good to know: You can also skip a delivery or change your
    frequency at any time — no need to cancel entirely. If you're running low or
    stocked up, skipping is your easiest option.

    Need help? Reach out to us at gday@trulyco.com.au and we'll sort it for
    you.