NEW CLOTHES = NEW PROBLEMS

Buying more—whether it’s eco-friendly or not—still fuels the consumption beast. Around 80% of a garment’s climate impact happens before it even hits the hanger. So while that organic hemp jumpsuit sounds great, it still cost resources to make.

Here’s the math: wear your clothes twice as long, and you cut their climate impact almost in half. A tee worn 60 times instead of 30? That's a small laundry miracle for the planet.

Cost Per Wear ≠ Just Your Wallet

We talk about “cost per wear” like it's a budgeting hack—but it's also about the planet’s tab. Between 2000 and 2020, global clothing consumption doubled, but wear rates tanked. The average person buys 68 new items a year, and wears them just seven times. Oof.

Here’s How to Break the Cycle

Closet deep dive: Can’t remember the last three times you wore it? Time to bring it back into rotation—or style it up in a new way.

Care for your clothes: Clean your washing machine (seriously), hand wash the delicate stuff, and use detergent that loves your clothes as much as you do.

Secondhand = Second chance: Shop pre-loved on Depop, eBay, Op Shops, or cool consignment spots like SWOP, Goodbyes, and Vestiaire Collective.

Tailor = wardrobe wizard: Ill-fitting clothes? Don’t toss them—tailor them. Upcycling is the new shopping spree, and your local alterations place is your best-kept style secret.

Wear what you have. Wear it again. Then wear it a little more.
Because nothing looks better than clothes with stories—and a lighter footprint.